Color plays such a strong role in story telling. In this spot, we show how colors can affect the story genre when it changes, revealing to the audience just how powerful color can be. Color is more than a hue. Color makes the story.
This film was a collaboration between Saatchi & Saatchi LA and Commercial Directors Diversity Program (cddprogram.com). I wrote this script with my team, and we worked with the talented film director Manjari Makijany to create this wonderful spec ad for SONY televisions.