The void. We all have it. We all try to fill it with stuff. Old or new, it doesn’t matter. We buy and hold on to these things because they make us feel alive, or at least feel something. The Container Store wants to help you contain all the important, and unimportant stuff you use to fill your empty spaces. Don’t scream into the void, fill it.
In-Store – Containing the Void
In case people weren’t aware of the real reason they were there, we reminded them while they were shopping.
OOH – Feeling It Everywhere
Print – On Paper, It’s Still There
Social – The Digital Void
Scream into the digital void as loud as you’d like, or scroll through it. The Container Store screamed back, and reminded you there is no escape.