Sometimes we do strange things. They may seem silly to others, but they mean everything to us.
We asked social media to share their running rituals with us, and gathered them all using the hashtag #whatsyourritual. Each ritual in this campaign was submitted by an actual runner.
We wanted to reach the greatest number of runners willing to switch brands, so we built in-store displays that showcase the UGC rituals from our Social event.
An anthology of types of Brooks runners will be included in shoe packaging.
Strategically placed ads will express running is more than a workout.
A fun downloadable extension of Brooks running shoes that mimics user’s scrolling and leaves a trailing path.