Love of the Run

Sometimes we do strange things. They may seem silly to others, but they mean everything to us.

Social

We asked social media to share their running rituals with us, and gathered them all using the hashtag #whatsyourritual. Each ritual in this campaign was submitted by an actual runner.

In-Store

We wanted to reach the greatest number of runners willing to switch brands, so we built in-store displays that showcase the UGC rituals from our Social event.

Packaging

An anthology of types of Brooks runners will be included in shoe packaging.

OOH

Strategically placed ads will express running is more than a workout.

Digital

Chrome Extension

A fun downloadable extension of Brooks running shoes that mimics user’s scrolling and leaves a trailing path.