The First Bite

There is a comfort in food that keeps us from eating anything other than our usual. Impossible Foods believes in breaking away from the normal, allowing you to eat consciously. Go ahead and take your first bite. You never know how it will spark change.

Phase I

In order to break into the market, Impossible Foods will position themselves in places that serve burgers and drinks.

Social


Phase II

Impossible is there to help encourage change for the greater good with a children’s book about overcoming the fear of trying something new.

T-Rex Tyler Meal Placemat

Kid’s meal placemat at locations serving Impossible Foods will be made available for children and families.

T-Rex Tyler Restaurant Stickers

Physical stickers at locations serving Impossible Foods will be made available for children and families.

T-Rex Tyler Digital Stickers

T-Rex Tyler digital sticker package will be available for download in the app store and used in text conversations.