Color Makes the Story

Color plays a strong role in story telling.

This film was a collaboration between Saatchi & Saatchi LA and Commercial Directors Diversity Program (cddprogram.com). My team and I worked with the talented film director Manjari Makijany to create this wonderful spec ad for SONY televisions.

In this spot, we show how SONY TV monitors' rich color capabilities affect the story genre when the colors change. It just goes to show how powerful color can be.