The all-new Toyota Tacoma is tough, but is it tougher than a Super Hero?
Super fans love to compare and debate about their heroes. But what happens when the world’s toughest truck enters the fray? In this media partnership, we see fans of the Toyota Tacoma and DC Comic’s Blue Beetle have a heated debate on who is the toughest.
Media Partnership
Toyota X Warner Bros.
Role
Art Director
Meet the Super Fans:
Broadcast
Social
Activation
We used the movie’s Tacoma prop vehicle to haul a food truck branded with DC Comic's fictional fast food brand, Big Belly Burger. Fans would find a collectable Scarab pin with their meal, just like Jaime Reyes discovered the Scarab in a Big Belly Burger box in the film, who then became the super hero we know today: Blue Beetle.
Cinematic Digital OOH
Not only did the Toyota Tacoma play a big role in the Blue Beetle film, it was even advertised within the world of the movie! Inspired by post-capitalist aesthetic, the city skyline of Blue Beetle’s Palmera City is infested with omnipresent advertising.
Big thanks to the heroic team:
CD: Jeremy Carson | AD: Stephanie Torres | CW: Rachel McKaySteele & Emma Hull | Producer: Katarina Tomaszewicz | Superhero: Xolo Maridueña
