Toyota All-Electric bZ4X
Easy As
Driving an all-electric vehicle is easy as 1, 2, 3!
The 2023 bZ4X is Toyota’s first all-electric production vehicle, and their stake in the ground for the auto industry’s electrified movement. Transition from traditional internal combustion engines to electric vehicles is a scary challenge. Using idioms, we show that electric vehicle ownership is easier than one would think, and the driving experience is no different than what we’re already used to on the road. Despite pronouncing its name, driving the bZ4X is easy bZ.
Toyota
All-Electric bZ4X
New Vehicle Launch
MY23
Role
Art Director