Winter Heroes

People look forward to major block buster movie events.

Much like audiences looked forward to the return of normalcy and public events during the Covid-19 pandemic. Events such as the Winter Olympics. Since most events were put on pause globally for so long, the Winter Olympics were held with much anticipation for when it was going to happen again. In order to build excitement, we featured Toyota sponsored Olympians by positioning them as heroic movie stars displayed in movie poster styled ads.